Saturn returns
05/Aug/10 09:30
Companies have Saturn returns, just like individuals.
I caught this story today about Green Mountain Coffee (click here for the NY Times story), a company founded in 1981 and at its Saturn return.
Apparently, Green Mountain has built its reputation on being a “green” company (although I’m sure the name comes from its Vermont location). Problem is, Green Mountain has been doing great business lately.
But much of their sales come from disposable coffee pods, those little one-shots that make individual cups of coffee. Considering the plastic and aluminum structure of the pods, they are bit less than green. Stepping up to the challenge (always a good strategy when Saturn is involved), Green Mountain is apparently working on a more eco-friendly pod.
Still, this is Saturn, and they were outed by the Times....
I caught this story today about Green Mountain Coffee (click here for the NY Times story), a company founded in 1981 and at its Saturn return.
Apparently, Green Mountain has built its reputation on being a “green” company (although I’m sure the name comes from its Vermont location). Problem is, Green Mountain has been doing great business lately.
But much of their sales come from disposable coffee pods, those little one-shots that make individual cups of coffee. Considering the plastic and aluminum structure of the pods, they are bit less than green. Stepping up to the challenge (always a good strategy when Saturn is involved), Green Mountain is apparently working on a more eco-friendly pod.
Still, this is Saturn, and they were outed by the Times....